Your Business Doesn’t Have to Be on Social Media (Seriously.)
If your target/ideal customers/users/clients aren’t on a particular platform,
If any platform (or all of them) drains you of energy, time, patience, or humanity,
If you find yourself engaging in productive procrastination—you know, scrolling socials “for business purposes” instead of completing the tasks you know you’re supposed to be doing but don’t really wannaaaa (kind of what I’m doing now, if I’m being honest with you), or
If the thought of managing another thing fills you with dread,
You don’t have to do it.
Creating Compelling Content
Creating compelling content can be such a challenge. As a small business owner or nonprofit leader, there are only so many things you can hold on your to-do list at one time, and often, the content creation side of things falls by the wayside. I get it—I'm in the same place myself. Sharing content is critical in building up that like-know-trust factor so that your audience online feels like they know the real you.
What the SWOT? The First Step in Creating Your Marketing Plan
There are a number of first steps you can take when creating your small business marketing plan, but the SWOT analysis stands out as a solid option. Don't be put off by the acronym and the "analysis" name, though—it's a straightforward exercise that helps gain clarity into what you have to offer your customers, what your competition may be up to, and things to consider for the future.