Creating Compelling Content
Creating compelling content can be such a challenge. As a small business owner or nonprofit leader, there are only so many things you can hold on your to-do list at one time, and often, the content creation side of things falls by the wayside. I get it—I'm in the same place myself. Sharing content is critical in building up that like-know-trust factor so that your audience online feels like they know the real you.
What the SWOT? The First Step in Creating Your Marketing Plan
There are a number of first steps you can take when creating your small business marketing plan, but the SWOT analysis stands out as a solid option. Don't be put off by the acronym and the "analysis" name, though—it's a straightforward exercise that helps gain clarity into what you have to offer your customers, what your competition may be up to, and things to consider for the future.