Your Business Doesn’t Have to Be on Social Media (Seriously.)
If your target/ideal customers/users/clients aren’t on a particular platform,
If any platform (or all of them) drains you of energy, time, patience, or humanity,
If you find yourself engaging in productive procrastination—you know, scrolling socials “for business purposes” instead of completing the tasks you know you’re supposed to be doing but don’t really wannaaaa (kind of what I’m doing now, if I’m being honest with you), or
If the thought of managing another thing fills you with dread,
You don’t have to do it.
5 Quick Marketing Wins for Busy Small Business Owners
Marketing is essential for small business growth, but it doesn't have to be a time-consuming and daunting task. As a small business owner, you're often juggling multiple responsibilities. To help you make marketing more approachable and integrated into your busy schedule, here are five quick small-business marketing wins that you can achieve in just minutes a day.
What the SWOT? The First Step in Creating Your Marketing Plan
There are a number of first steps you can take when creating your small business marketing plan, but the SWOT analysis stands out as a solid option. Don't be put off by the acronym and the "analysis" name, though—it's a straightforward exercise that helps gain clarity into what you have to offer your customers, what your competition may be up to, and things to consider for the future.
7 Ways to Repurpose Your Content
Content is king in the digital marketing world. However, constantly creating new content can be time-consuming and draining. Repurposing content is a clever way to maximize your efforts and reach a wider audience. Here are seven effective strategies to repurpose your content.