Website page Layout and copywriting
Working with design elements provided by CMS Finalsite, selected images, wrote copy, and laid out pages for Pingree School’s redesigned website. Moving from a catch-all approach, we meticulously considered each asset and element selected with prospective families in mind, changing the website from a mish-mash of content to a streamlined, goal-driven entry to the admission process.
The home page features a "by the numbers" section to communicate key differentiators in the Pingree experience compared to competitor schools.
Additionally, the home page included an interactive panel with multiple click-through videos, posts, and captions.
Each section of the curriculum overview was formatted in the same fashion, creating continuity in the user experience.
The copy in each subject area takes its lead from a recent admission rebranding project.
There was an overall emphasis on featuring voices from the community by way of videos, images, and quotes like this one.
Creating a clear pathway in the minds of prospective families alleviates the "what's next?" feeling when comparing independent secondary schools.
Each course currently featured in the course catalog is created on the site with tags, categories, and distinct icons. When clicked, these blocks expand for further details about the course. All of these are managed in a blog-like element on the back end, allowing for flexibility in their use across the entire site.