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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg</image:loc>
      <image:title>Marketing Clarity Sessions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225298850-6RK21Y7YG7VPMPS9NQT9/Rectangle+27.jpg</image:loc>
      <image:title>Marketing Clarity Sessions</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg</image:loc>
      <image:title>Marketing Clarity Sessions</image:title>
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  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-10</lastmod>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/nonprofit-fundraising-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/0557e56c-0847-4bab-b8a0-290dfcbd4abc/8.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/c1a12a97-03f2-41c7-b3cb-c9b904dfea9f/Tinson+Lam.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/5631f757-a4dd-44c7-bdf3-70d6680313fc/Ask+carousel+%282%29.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/fceba03f-88a3-4970-abba-5cd168eb5b6a/Ask+carousel+%283%29.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/5aee3f92-3305-44cf-b0f5-db44b1d772b6/Ask+carousel+%284%29.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/9c1e9968-dcd5-4451-86ae-c1e6c91b23a1/Ask+carousel.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/07ae0e37-664b-405b-a16d-19c59a859243/Cara+Hachten.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/344399a9-e9ff-41e8-a2ac-e79b08de42a5/Karyn+Crouthamel.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/71490b8c-6173-4c7c-9cb2-d5b40feba099/Lori+L%27Italien.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/6036761a-1585-4570-8850-1d1f6ba5dbf5/Mel+Bisso.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/6282ce24-fa5d-4948-85ae-62b7a30b5386/Stacey+O%27Hara.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/64218911-7b53-4bca-9744-25a8355fefbc/7.png</image:loc>
      <image:title>Portfolio - Nonprofit Fundraising Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/new-website-buiild</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/dc97dd22-65b5-41ce-9b60-729b682cb203/Screenshot+2024-02-16+at+10.39.29+AM.png</image:loc>
      <image:title>Portfolio - New Website Build</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/social-media-audit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/927950e9-dfce-4ada-806e-c299ce569786/screenshot+of+social+media+audit+deck.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/052fabc0-6ba3-4ec7-9f70-64d315e6de80/Spring+sports+HQ.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/59e48393-ba75-49fc-aefc-ae317d4f5d96/Calendar+updates.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/d942dba4-4020-4f0d-bd41-18f47fa74285/fall+sports+gear-up.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/16934303-95ed-46f8-94df-c61832e52362/Halloween+sports+meme.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/a5cbd386-724f-4d01-b5ca-b8aceb4e40c0/3.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/be4bb749-2c1c-4775-9809-4e286d311689/4.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/534d8653-57df-4c27-8517-07746748de18/5.png</image:loc>
      <image:title>Portfolio - Marketing Strategy and Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/428ed8bd-4fc9-447c-8f47-fd048cc9a37b/Screenshot+2024-04-16+at+10.49.56+AM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/7b42c3ef-0288-4709-acf8-21935ad65be3/Screenshot+2024-04-16+at+10.50.14+AM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/multichannel-awareness-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/a98a8277-2fdb-41e2-9bcb-476393fda761/1.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/af5f4786-17de-4074-8c76-bbf8db8c32aa/Follows.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/e7378b49-6c1b-457f-9793-44183306eae4/Cheeky+Rughooking+Oct+12.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/dabac352-35ad-47dd-a23c-823c372f45ea/Interaction.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/d37b66a5-05c8-439c-ab06-dedf4e669aee/Copper+Soldering+Oct+19.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/de6cacae-4dd4-4954-a0a2-a36e57174d12/Reach.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/ae848522-e4a4-49bb-8647-d88bc7c9e689/Dog+collars+Nov+4.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/5c054007-8959-42f1-9071-606929d1a4be/Visits.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/f6855516-20ab-4c62-8664-5c5c247c24f7/Wire+trees+Nov+16.png</image:loc>
      <image:title>Portfolio - Multichannel Awareness Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.placid.marketing/portfolio/website-layout-copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/400c3d4e-c070-4fc5-8f00-290c30800fe2/Screenshot+2025-08-10+at+2.21.11+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>The home page features a "by the numbers" section to communicate key differentiators in the Pingree experience compared to competitor schools.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/0662b0f0-c8fe-43e0-a3c9-54d5a0d195e1/Screenshot+2025-08-10+at+2.20.52+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>Additionally, the home page included an interactive panel with multiple click-through videos, posts, and captions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/31e3e026-d53f-4b70-945a-9a1ecf13060c/Screenshot+2025-08-10+at+2.37.06+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>Each section of the curriculum overview was formatted in the same fashion, creating continuity in the user experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/1ec5c443-0d21-459c-b7be-a3d2bf1078d9/Screenshot+2025-08-10+at+2.37.21+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>The copy in each subject area takes its lead from a recent admission rebranding project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/3c2d1d6a-1b8d-4365-9a25-d14b31a9759a/Screenshot+2025-08-10+at+2.37.29+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>There was an overall emphasis on featuring voices from the community by way of videos, images, and quotes like this one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/81ad9e5d-4d52-44e7-9659-af925ae95611/Screenshot+2025-08-10+at+2.37.38+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>Creating a clear pathway in the minds of prospective families alleviates the "what's next?" feeling when comparing independent secondary schools.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/faef8061-e36d-497a-9b44-d9dd0b0c6436/Screenshot+2025-08-10+at+2.37.48+PM.png</image:loc>
      <image:title>Portfolio - Large Scale Website Redesign: Page Layout and Copywriting</image:title>
      <image:caption>Each course currently featured in the course catalog is created on the site with tags, categories, and distinct icons. When clicked, these blocks expand for further details about the course. All of these are managed in a blog-like element on the back end, allowing for flexibility in their use across the entire site.</image:caption>
    </image:image>
  </url>
</urlset>

